Sophie Bishop’s book Influencer Creep: How Optimization, Authenticity and Self-Branding Transform Creative Culture (University of California Press) will be released on 28 October, 2025. The book draws from in-depth ethnography and interviews with influencers and professional artists. Bishop argues that looking to the shifts within influencer culture can help us understand contemporary changes to labor conditions, compensation and representation within creative industries. Taking seriously the motivations that drive more and more people into the contest for online visibility, Influencer Creep documents a creative workforce nervously conforming to the monopoly power of social media platforms—and occasionally resisting it. Early praise for the book includes “those in the art world will find plenty to chew on” (Publishers Weekly) and “both a page turner and thorough academic study” (Professor Thomas Poell, UvA). Please RSVP using the link below.